Marketing

Marketing is the act of satisfying and retaining customers.^[3] It is one of the primary components of business management and commerce.^[4]

Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C).^[5] Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

Market orientations are philosophies concerning the factors that should go into market planning.^[6] The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product,^[7]^[8] is affected by the environment surrounding the product,^[9] the results of marketing research and market research,^[10]^[11] and the characteristics of the product's target market.^[12] Once these factors are determined, marketers must then decide what methods of promoting the product,^[5] including use of coupons and other price inducements.^[13]

Definition

Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".^[14] However, the definition of marketing has evolved over the years. The AMA reviews this definition and its definition for "marketing research" every three years.^[14] The interests of "society at large" were added into the definition in 2008.^[15] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers".^[16] The newer definition highlights the increased prominence of other stakeholders in the new conception of marketing.

Recent definitions of marketing place more emphasis on the consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process",^[18] and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return".^[19] A related definition, from the sales process engineering perspective, defines marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".^[20]

Some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".^[21] For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably".^[22]

In the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts.^[23] However, because marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science.^[24] Marketing science has developed a concrete process that can be followed to create a marketing plan.^[25]

Concept

The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith's book The Wealth of Nations but would not become widely used until nearly 200 years later.^[26] Marketing and Marketing Concepts are directly related.

Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential:^[27]

Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death. Needs can be objective and physical, such as the need for food, water, and shelter; or subjective and psychological, such as the need to belong to a family or social group and the need for self-esteem.

Wants: Something that is desired, wished for or aspired to. Wants are not essential for basic survival and are often shaped by culture or peer-groups.

Demands: When needs and wants are backed by the ability to pay, they have the potential to become economic demands.

Marketing research, conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs.^[28] Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes."^[29] Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products or services."^[30] Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment a market.^[31]^[28] In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way.^[32]

B2B and B2C marketing

The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing.^[5]

B2B marketing

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization.^[33] Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence.^[33] Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns.^[33]

Examples of products sold through B2B marketing include:

Major equipment
Accessory equipment
Raw materials
Component parts
Processed materials
Supplies
Venues
Business services^[5]

The four major categories of B2B product purchasers are:

Producers - use products sold by B2B marketing to make their own goods (e.g.: Mattel buying plastics to make toys)
Resellers - buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores)
Governments - buy B2B products for use in government projects (e.g.: purchasing weather monitoring equipment for a wastewater treatment plant)
Institutions - use B2B products to continue operation (e.g.: schools buying printers for office use)^[5]

B2C marketing

Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people.

Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.

C2B marketing

Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or business-to-consumer where the companies make goods and services available to the end consumers. In this type of business model, businesses profit from consumers' willingness to name their own price or contribute data or marketing to the company, while consumers benefit from flexibility, direct payment, or free or reduced-price products and services. One of the major benefit of this type of business model is that it offers a company a competitive advantage in the market.^[34]

C2C marketing

Customer to customer marketing or C2C marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and the sharing economy.^[35]

Differences in B2B and B2C marketing

The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.^[5]

Demand: B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.^[5]
Purchasing volume: Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.^[5]
Number of customers: There are relatively fewer businesses to market to than direct consumers.^[5]
Customer concentration: Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.^[5]
Distribution: B2B products pass directly from the producer of the product to the business while B2C products may additionally go through a wholesaler or retailer.^[5]
Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal.^[5]
Buying influences: B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.^[5]
Negotiations: In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.^[5]
Reciprocity: Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.^[5]
Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.^[5]
Promotional methods: In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.^[5]

Marketing management orientations

A marketing orientation has been defined as a "philosophy of business management."^[6] or "a corporate state of mind"^[36] or as an "organizational culture."^[37] Although scholars continue to debate the precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows:^[38]

Product concept: mainly concerned with the quality of its product. It has largely been supplanted by the marketing orientation, except for haute couture and arts marketing.^[39]^[40]
Production concept: specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. It dominated marketing practice from the 1860s to the 1930s, yet can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."^[41]
Selling concept: focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants primarily through promotion and direct sales techniques,^[42] largely for "unsought goods"^[43] in industrial companies.^[44] A 2011 meta analyses^[45] found that the factors with the greatest impact on sales performance are a salesperson's sales related knowledge (market segments, presentation skills, conflict resolution, and products), degree of adaptiveness, role clarity, cognitive aptitude, motivation and interest in a sales role).

Marketing concept: This is the most common concept used in contemporary marketing, and is a customer-centric approach based on products that suit new consumer tastes. These firms engage in extensive market research, use R&D (Research & Development), and then use promotion techniques.^[46]^[47] The marketing orientation includes:
- Customer orientation: A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.
- Organizational orientation: The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments. A marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires. The production department would then start to manufacture the product. The finance department may oppose required capital expenditures since it could undermine a healthy cash flow for the organization.
Societal marketing concept: Social responsibility that goes beyond satisfying customers and providing superior value embraces societal stakeholders such as employees, customers, and local communities. Companies that adopt this perspective typically practice triple bottom line reporting and publish financial, social and environmental impact reports. Sustainable marketing or green marketing is an extension of societal marketing.^[48]

The marketing mix

A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

The 4Ps

The 4Ps refers to four broad categories of marketing decisions, namely: product, price, promotion, and place.^[7]^[49] The origins of the 4 Ps can be traced to the late 1940s.^[50]^[51] The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton.^[52]

The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.^[53]^[54] Phillip Kotler, popularised this approach and helped spread the 4 Ps model.^[55]^[56] McCarthy's 4 Ps have been widely adopted by both marketing academics and practitioners.^[57]^[58]^[59]

Outline

Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The product element consists of product design, new product innovation, branding, packaging, and labeling. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.^[60]
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.^[61]
Place (or distribution): This refers to how the product gets to the customer; the distribution channels and intermediaries such as wholesalers and retailers who enable customers to access products or services in a convenient manner. This third P has also sometimes been called Place or Placement, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.^[61]
Promotion: This includes all aspects of marketing communications: advertising, sales promotion, including promotional education, public relations, personal selling, product placement, branded entertainment, event marketing, trade shows, and exhibitions. This fourth P is focused on providing a message to get a response from consumers. The message is designed to persuade or tell a story to create awareness.^[61]^[62]

Criticisms

One of the limitations of the 4Ps approach is its emphasis on an inside-out view.^[63] An inside-out approach is the traditional planning approach where the organization identifies its desired goals and objectives, which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external stakeholders.^[60] In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer.^[64]

From a model-building perspective, the 4 Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually exclusive, with no overlap. Yet, the 4 Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of the place (i.e., distribution) element.^[65] Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap.

Other important criticisms include that the marketing mix lacks a strategic framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of the marketing environment.^[66]

Modifications and extensions

To overcome the deficiencies of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions include "people", "process", and "physical evidence" and are often applied in the case of services marketing.^[67] Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing.

The 4Cs

In response to environmental and technological changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model. Robert F. Lauterborn proposed a 4 Cs classification in 1990.^[68] His classification is a more consumer-orientated version of the 4 Ps^[69]^[70] that attempts to better fit the movement from mass marketing to niche marketing.^[68]^[71]^[72]

Outline

Consumer (or client)

The consumer refers to the person or group that will acquire the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer.^[8]

Cost

Cost refers to what is exchanged in return for the product. Cost mainly consists of the monetary value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product.^[8]

Convenience

Like "Place" in the 4Ps model, convenience refers to where the product will be sold. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for the consumer to attain the product, thus making them more likely to do so.^[8]

Communication

Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the two-way communication available through social media.^[8]

Environment

The term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:

The macro-environment (Macromarketing), over which a firm holds little control, consists of a variety of external factors that manifest on a large (or macro) scale. These include: economic, social, political and technological factors. A common method of assessing a firm's macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society.^[9]
The micro-environment, over which a firm holds a greater amount (though not necessarily total) control, typically includes: Customers/consumers, Employees, Suppliers and the Media. In contrast to the macro-environment, an organization holds a greater (though not complete) degree of control over these factors.^[9]
The internal environment, which includes the factors inside of the company itself.^[9] A firm's internal environment consists of: Labor, Inventory, Company Policy, Logistics, Budget, and Capital Assets.^[9]

Research

Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between marketing research and market research. Market research involves gathering information about a particular target market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research is a subset of marketing research.^[10] (Avoiding the word consumer, which shows up in both,^[73] market research is about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness).^[74]

The stages of research include:

Define the problem
Plan research
Research
Interpret data
Implement findings^[11]

Well-known academic journals in the field of marketing with the best rating in VHB-Jourqual and Academic Journal Guide, an impact factor of more than 5 in the Social Sciences Citation Index and an h-index of more than 130 in the SCImago Journal Rank are

These are also designated as Premier AMA Journals by the American Marketing Association.

Segmentation

Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects.^[12] The process is conducted for two main purposes: better allocation of a firm's finite resources and to better serve the more diversified tastes of contemporary consumers. A firm only possesses a certain amount of resources. Thus, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing a multiplicity of new markets.

Market segmentation can be defined in terms of the STP acronym, meaning Segmentation, Targeting, and Positioning.

Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Commonly used criteria include:

Geographic (such as a country, region, city, town)
Psychographic (e.g. personality traits or lifestyle traits which influence consumer behaviour)
Demographic (e.g. age, gender, socio-economic class, education)
Gender
Income
Life-Cycle (e.g. Baby Boomer, Generation X, Millennial, Generation Z)
Lifestyle (e.g. tech savvy, active)
Behavioral (e.g. brand loyalty, usage rate)^[75]

Once a segment has been identified to target, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym is used as criteria to gauge the viability of a target market. The elements of DAMP are:

Discernable – how a segment can be differentiated from other segments.
Accessible – how a segment can be accessed via Marketing Communications produced by a firm
Measurable – can the segment be quantified and its size determined?
Profitable – can a sufficient return on investment be attained from a segment's servicing?

The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are:

Undifferentiated – where a company produces a like product for all of a market segment
Differentiated – in which a firm produced slight modifications of a product within a segment
Niche – in which an organization forges a product to satisfy a specialized target market

Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from the competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to meld with the product's perception among consumers and its position among competitors' offering.^[76]

Promotional mix

The promotional mix outlines how a company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media:

Personal selling involves a presentation given by a salesperson to an individual or a group of potential customers. It enables two-way communication and relationship building, and is most commonly seen in business-to-business marketing but can also be found in business-to-consumer marketing (e.g.: selling cars at a dealership).^[5]

Sales promotion involves short-term incentives to encourage the buying of products. Examples of these incentives include free samples, contests, premiums, trade shows, giveaways, coupons, sweepstakes and games. Depending on the incentive, one or more of the other elements of the promotional mix may be used in conjunction with sales promotion to inform customers of the incentives.^[5]
Public relations is the use of media tools to promote and monitor for a positive view of a company or product in the public's eye. The goal is to either sustain a positive opinion or lessen or change a negative opinion. It can include interviews, speeches/presentations, corporate literature, social media, news releases and special events.^[5]
Advertising occurs when a firm directly pays a media channel, directly via an in-house agency^[77] or via an advertising agency or media buying service, to publicize its product, service or message. Common examples of advertising media include:

TV
Radio
Magazines
Online
Billboards
Event sponsorship
Advertising mail (direct mail)
Transit ads^[5]

Social media is used to facilitate two-way communication between companies and their customers. Outlets such as Facebook, Instagram, Twitter, Tumblr, Pinterest, Snapchat, Tik Tok and YouTube allow brands to start a conversation with regular and prospective customers. Viral marketing can be greatly facilitated by social media and if successful, allows key marketing messages and content in reaching a large number of target audiences within a short time frame. These platforms can also house advertising and public relations content.^[5]

Marketing plan

The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy. The plan is created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), the objective might be to increase the group's sales by 25% over a ten-year period.

Product life cycle

The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key assumptions, including:

A given product would possess introduction, growth, maturity, and decline stage
No product lasts perpetually on the market
A firm must employ differing strategies, according to where a product is on the PLC

In the introduction stage, a product is launched onto the market. To stimulate the growth of sales/revenue, use of advertising may be high, in order to heighten awareness of the product in question.

During the growth stage, the product's sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap the apparent high profits that the industry is producing.

When the product hits maturity, its starts to level off, and an increasing number of entrants to a market produce price falls for the product. Firms may use sales promotions to raise sales.

During decline, demand for a good begins to taper off, and the firm may opt to discontinue the manufacture of the product. This is so, if revenue for the product comes from efficiency savings in production, over actual sales of a good/service. However, if a product services a niche market, or is complementary to another product, it may continue the manufacture of the product, despite a low level of sales/revenue being accrued.^[5]

Ethics

Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics.

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^ "What Comes Next? Survey Analysis and Segmentation", Discover the Future of Research, Wiley, 12 January 2017
^ Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.
^ du Plessis, D.F. Introduction to Public Relations and Advertising. p. 134.
^ Jump up to:^a ^b ^c Genovese, Shelby (20 September 2023). "What is B2B Marketing?". West Virginia University Marketing Communications.
^ Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.
^ Tarver, Evan. "Customer to Customer – C2C". Investopedia. Retrieved 16 April 2020.
^ Kohli, A.K. and Jaworski, B.J., "Market Orientation: The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, Vol. 54, April 1990, pp. 1–18
^ Narver, J.C.; Slater, S.F. (1990). "The Effect of a Market Orientation on Business Profitability". Journal of Marketing. 54 (4): 20–34. doi:10.2307/1251757. JSTOR 1251757.
^ Hollander, S.C.; Jones, D.G.B.; Dix, L. (2005). "Periodization in Marketing History". Journal of Macromarketing. 25 (1): 33–39. doi:10.1177/0276146705274982. S2CID 9997002.
^ Fillis, Ian (2006). "Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation". The Marketing Review. 6: 29–40. doi:10.1362/146934706776861573.
^ Sheth, J., Sisodia, R.S. and Sharma, A., "The Antecedents and Consequences of Customer-Centric Marketing", Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, p. 55
^ Kotler, P., Armstrong, G., Principles of Marketing, 12th ed., Upper Saddle River: Pearson Education, 2008, p. 28
^ Kotler, Philip (1980). Principles of Marketing. Englewood Cliffs, NJ: Prentice-Hall Inc.
^ Kotler, P., Armstrong, G., Principles of Marketing, 12th ed., Upper Saddle River: Pearson Education, 2008, p. 29
^ Avlonitis, G.J. and Gounaris, S.P., "Marketing Orientation and Company Performance: Industrial vs. Consumer Goods Companies", Industrial Marketing Management, Vol. 26, 1997, pp. 385–402
^ Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?" (PDF). Journal of the Academy of Marketing Science. 39 (3): 407–28. doi:10.1007/s11747-010-0211-8. S2CID 53687035.
^ McGee, L.W. and Spiro, R.L., "The Marketing Concept in Perspective", Business Horizons, May–June 1988, pp. 40–45
^ Hooley, G., Fahy, J., Beracs, J., Fonfara, K. and Snoj, B., "Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales", Journal of Business Research, Vol. 50, 2000, pp. 273–85. The most widely applied scale is that developed by Narver and Slater in Narver, J.C., and Slater, S.F., "The Effect of Marketing Orientation on Business Profitability", Journal of Marketing, Vo. 54, 1990, pp. 20–35
^ , Blackwell Reference, Kotler, P., "What consumerism means for marketers", Harvard Business Review, vol. 50, no. 3, 1972, pp. 48–57; Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought", Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp. 224–32 doi:10.1177/0276146706291067; Wilkie, W.L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development", Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, pp. 116–46
^ Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.
^ Groucutt, Jon; Leadley, Peter; Forsyth, Patrick (2004). Marketing: Essential Principles, New Realities. Kogan Page Publishers. ISBN 978-0-7494-4114-2.
^ Hunt, S.F. and Goolsby, J., "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective", (originally published in 1988), reprinted in: Review of Marketing Research: Special Issue - Marketing Legends, Vol. 1, Naresh K. Malhotra, (ed), Bingley, UK, Emerald, 2011
^ Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.
^ McCarthy, E.J., Basic Marketing: A Managerial Approach Irwin, Homewood, Ill., 1960
^ Dominici, G. (September 2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on 29 August 2017.
^ Keelson, S.A>, "The Evolution of the Marketing Concepts: Theoretically Different Roads Leading to Practically the Same Destination!" in Global Conference on Business and Finance Proceedings, Volume 7, Number 1, 2012, ISSN 1941-9589
^ Kotler, P., Marketing Management, (Millennium Edition), Custom Edition for University of Phoenix, Prentice Hall, 2001, p. 9.
^ Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, vol. 22, 2006, pp. 407–438.
^ Bitner, M.J., "The Evolution of the Services Marketing Mix and its Relationship to Service Quality", in Service Quality: Multidisciplinary and Multinational Perspectives, Brown, S.W., Gummeson, E., Edvardson, B. and Gustavsson, B. (eds), Lexington, Canada, 1991, pp. 23–37.
^ Schultz, Don E; Tannenbaum, Stanley I; Lauterborn, Robert F (1993), Integrated marketing communications, NTC Business Books, ISBN 978-0-8442-3363-5
^ Jump up to:^a ^b Kerr, F., Patti, C. and Ichul, K., "An Inside-out Approach to Integrated Marketing Communications: An International Perspective", International Journal of Advertising, Vol. 27, No. 4, 2008, pp. 531–40
^ Jump up to:^a ^b ^c Borden, N., "The Concept of the Marketing Mix", Journal of Advertising Research, June 1964 pp. 2–7; van Waterschoot, W. and van den Bulte, C., "The 4P Classification of the Marketing Mix Revisited", Journal of Marketing, Vol. 56, No. 4, 1992, pp. 83–93
^ Online Etymology Encyclopedia, "Promotion | Etymology, origin and meaning of promotion by etymonline". Archived from the original on 8 January 2018. Retrieved 7 January 2018.>
^ Gareth, Morgan (1988). Riding the Waves of Change. Jossey-Bass. ISBN 978-1555420932.
^ Porcu, L., del Barrio-Garcia, S., and Kitchen, P.J., "How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/ ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedents Efectos", Comunicación y Sociedad, Vol. XXV, Núm. 1, 2012, pp. 313–48
^ van Waterschoot, W.; van den Bulte, C. (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.2307/1251988. JSTOR 1251988.
^ Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, Vo. 22, 2006, pp. 407–38
^ Fisk, R.P., Brown, W., and Bitner, M.J., "Tracking the Evolution of Services Marketing Literature", Journal of Retailing, vol. 41 (April), 1993; Booms, B. and Bitner, M.J. "Marketing Strategies and Organizational Structures for Service Firms" in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51; Rafiq, M. and Ahmed, P.K. "Using the 7Ps as a Generic Marketing mix: An Exploratory Survey of UK and European Marketing Academics", Marketing Intelligence & Planning, Vol. 13, no. 9, pp. 4–15
^ Jump up to:^a ^b Lauterborn, B (1990). "New Marketing Litany: Four Ps Passé: C-Words Take Over". Advertising Age. 61 (41): 26.
^ Kotler, P. and Keller, K. (2006), Marketing and Management, Pearson Prentice Hall, Upper Saddle River, NJ, US
^ Rodríguez, Ismael; Rabanal, Pablo; Rubio, Fernando (2017). "Business Hacks" (PDF). Applied Soft Computing. 55 (June 2017): 178–196. doi:10.1016/j.asoc.2017.01.036. ISSN 1568-4946.
^ Chaffey, Dave; Ellis-Chadwick, Fiona (2012). Digital marketing: strategy, implementation of and practice (5th ed.). Harlow: Pearson Education.
^ Bhatt, Ganesh D; Emdad, Ali F (2001). "An analysis of the virtual value chain in electronic commerce". Logistics Information Management. 14 (1/2): 78–85. doi:10.1108/09576050110362465.
^ US Census data is both for Market research and for Marketing research: "NAPCS Product List for NAICS 54191: Marketing Research" (PDF). data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes
^ "Difference between Market Research and Marketing Research". 9 January 2018.
^ Moore, Karl; Pareek, Niketh (2010). Marketing: the Basics. New York, NY: Routledge. pp. 38–65. ISBN 978-0-415-77899-2.
^ Moutinho, Luiz (2000). Strategic Management in Tourism. New York, NY: CABI Publishing. pp. 121–166. ISBN 9780851992822.
^ Tiffany Hsu (28 October 2019). "The Advertising Industry Has a Problem: People Hate Ads". The New York Times.

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[30] "What Comes Next? Survey Analysis and Segmentation", Discover the Future of Research, Wiley, 12 January 2017

[31] Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.

[32] u Plessis, D.F. Introduction to Public Relations and Advertising. p. 134.

[:10-33] Jump up to:^a ^b ^c Genovese, Shelby (20 September 2023). "What is B2B Marketing?". West Virginia University Marketing Communications.

[34] Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.

[35] Tarver, Evan. "Customer to Customer – C2C". Investopedia. Retrieved 16 April 2020.

[36] Kohli, A.K. and Jaworski, B.J., "Market Orientation: The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, Vol. 54, April 1990, pp. 1–18

[37] Narver, J.C.; Slater, S.F. (1990). "The Effect of a Market Orientation on Business Profitability". Journal of Marketing. 54 (4): 20–34. doi:10.2307/1251757. JSTOR 1251757.

[38] Hollander, S.C.; Jones, D.G.B.; Dix, L. (2005). "Periodization in Marketing History". Journal of Macromarketing. 25 (1): 33–39. doi:10.1177/0276146705274982. S2CID 9997002.

[39] Fillis, Ian (2006). "Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation". The Marketing Review. 6: 29–40. doi:10.1362/146934706776861573.

[40] Sheth, J., Sisodia, R.S. and Sharma, A., "The Antecedents and Consequences of Customer-Centric Marketing", Journal of the Academy of Marketing Science, Vol. 28, No. 1, 2000, p. 55

[41] Kotler, P., Armstrong, G., Principles of Marketing, 12th ed., Upper Saddle River: Pearson Education, 2008, p. 28

[42] Kotler, Philip (1980). Principles of Marketing. Englewood Cliffs, NJ: Prentice-Hall Inc.

[43] Kotler, P., Armstrong, G., Principles of Marketing, 12th ed., Upper Saddle River: Pearson Education, 2008, p. 29

[44] Avlonitis, G.J. and Gounaris, S.P., "Marketing Orientation and Company Performance: Industrial vs. Consumer Goods Companies", Industrial Marketing Management, Vol. 26, 1997, pp. 385–402

[45] Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?" (PDF). Journal of the Academy of Marketing Science. 39 (3): 407–28. doi:10.1007/s11747-010-0211-8. S2CID 53687035.

[46] McGee, L.W. and Spiro, R.L., "The Marketing Concept in Perspective", Business Horizons, May–June 1988, pp. 40–45

[47] Hooley, G., Fahy, J., Beracs, J., Fonfara, K. and Snoj, B., "Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales", Journal of Business Research, Vol. 50, 2000, pp. 273–85. The most widely applied scale is that developed by Narver and Slater in Narver, J.C., and Slater, S.F., "The Effect of Marketing Orientation on Business Profitability", Journal of Marketing, Vo. 54, 1990, pp. 20–35

[48] , Blackwell Reference, Kotler, P., "What consumerism means for marketers", Harvard Business Review, vol. 50, no. 3, 1972, pp. 48–57; Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought", Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp. 224–32 doi:10.1177/0276146706291067; Wilkie, W.L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development", Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, pp. 116–46

[49] Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.

[50] Groucutt, Jon; Leadley, Peter; Forsyth, Patrick (2004). Marketing: Essential Principles, New Realities. Kogan Page Publishers. ISBN 978-0-7494-4114-2.

[51] Hunt, S.F. and Goolsby, J., "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective", (originally published in 1988), reprinted in: Review of Marketing Research: Special Issue - Marketing Legends, Vol. 1, Naresh K. Malhotra, (ed), Bingley, UK, Emerald, 2011

[52] Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.

[53] McCarthy, E.J., Basic Marketing: A Managerial Approach Irwin, Homewood, Ill., 1960

[54] Dominici, G. (September 2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on 29 August 2017.

[55] Keelson, S.A>, "The Evolution of the Marketing Concepts: Theoretically Different Roads Leading to Practically the Same Destination!" in Global Conference on Business and Finance Proceedings, Volume 7, Number 1, 2012, ISSN 1941-9589

[:02-56] Kotler, P., Marketing Management, (Millennium Edition), Custom Edition for University of Phoenix, Prentice Hall, 2001, p. 9.

[57] Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, vol. 22, 2006, pp. 407–438.

[58] Bitner, M.J., "The Evolution of the Services Marketing Mix and its Relationship to Service Quality", in Service Quality: Multidisciplinary and Multinational Perspectives, Brown, S.W., Gummeson, E., Edvardson, B. and Gustavsson, B. (eds), Lexington, Canada, 1991, pp. 23–37.

[Schultz-59] Schultz, Don E; Tannenbaum, Stanley I; Lauterborn, Robert F (1993), Integrated marketing communications, NTC Business Books, ISBN 978-0-8442-3363-5

[:1-60] Jump up to:^a ^b Kerr, F., Patti, C. and Ichul, K., "An Inside-out Approach to Integrated Marketing Communications: An International Perspective", International Journal of Advertising, Vol. 27, No. 4, 2008, pp. 531–40

[:2-61] Jump up to:^a ^b ^c Borden, N., "The Concept of the Marketing Mix", Journal of Advertising Research, June 1964 pp. 2–7; van Waterschoot, W. and van den Bulte, C., "The 4P Classification of the Marketing Mix Revisited", Journal of Marketing, Vol. 56, No. 4, 1992, pp. 83–93

[62] Online Etymology Encyclopedia, "Promotion | Etymology, origin and meaning of promotion by etymonline". Archived from the original on 8 January 2018. Retrieved 7 January 2018.>

[63] Gareth, Morgan (1988). Riding the Waves of Change. Jossey-Bass. ISBN 978-1555420932.

[64] Porcu, L., del Barrio-Garcia, S., and Kitchen, P.J., "How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/ ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedents Efectos", Comunicación y Sociedad, Vol. XXV, Núm. 1, 2012, pp. 313–48

[65] van Waterschoot, W.; van den Bulte, C. (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.2307/1251988. JSTOR 1251988.

[66] Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, Vo. 22, 2006, pp. 407–38

[67] Fisk, R.P., Brown, W., and Bitner, M.J., "Tracking the Evolution of Services Marketing Literature", Journal of Retailing, vol. 41 (April), 1993; Booms, B. and Bitner, M.J. "Marketing Strategies and Organizational Structures for Service Firms" in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51; Rafiq, M. and Ahmed, P.K. "Using the 7Ps as a Generic Marketing mix: An Exploratory Survey of UK and European Marketing Academics", Marketing Intelligence & Planning, Vol. 13, no. 9, pp. 4–15

[Lauterborn-68] Jump up to:^a ^b Lauterborn, B (1990). "New Marketing Litany: Four Ps Passé: C-Words Take Over". Advertising Age. 61 (41): 26.

[Kotlerkeller-69] Kotler, P. and Keller, K. (2006), Marketing and Management, Pearson Prentice Hall, Upper Saddle River, NJ, US

[RodriguezRabanalRubio-70] Rodríguez, Ismael; Rabanal, Pablo; Rubio, Fernando (2017). "Business Hacks" (PDF). Applied Soft Computing. 55 (June 2017): 178–196. doi:10.1016/j.asoc.2017.01.036. ISSN 1568-4946.

[DM-71] Chaffey, Dave; Ellis-Chadwick, Fiona (2012). Digital marketing: strategy, implementation of and practice (5th ed.). Harlow: Pearson Education.

[An_analysis_of_the_virtual_value_ch-72] Bhatt, Ganesh D; Emdad, Ali F (2001). "An analysis of the virtual value chain in electronic commerce". Logistics Information Management. 14 (1/2): 78–85. doi:10.1108/09576050110362465.

[73] US Census data is both for Market research and for Marketing research: "NAPCS Product List for NAICS 54191: Marketing Research" (PDF). data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes

[74] "Difference between Market Research and Marketing Research". 9 January 2018.

[75] Moore, Karl; Pareek, Niketh (2010). Marketing: the Basics. New York, NY: Routledge. pp. 38–65. ISBN 978-0-415-77899-2.

[76] Moutinho, Luiz (2000). Strategic Management in Tourism. New York, NY: CABI Publishing. pp. 121–166. ISBN 9780851992822.

[MarketingInHouse.NYT2019-77] Tiffany Hsu (28 October 2019). "The Advertising Industry Has a Problem: People Hate Ads". The New York Times.

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Obstacle	Urban Ignite Marketing Solution
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Abell	Abell is a vibrant residential neighborhood in north Baltimore MD, recognized for its cohesive community and historic buildings. It provides a blend of tree-lined roads, local shops, and community activities.	https://en.wikipedia.org/wiki/Abell,_Baltimore
Arlington	Arlington is a community in Baltimore MD recognized for its domestic streets and closeness to Druid Hill Park. It provides a blend of housing options and a community vibe within the city.	https://en.wikipedia.org/wiki/Arlington,_Baltimore
Ashburton	Ashburton is a historical housing area in North Western Baltimore MD, recognized for its beautiful buildings and strong neighborhood ties. It offers a mix of quiet, tree lined roads and easy access to urban amenities.	https://en.wikipedia.org/wiki/Ashburton,_Baltimore
Baltimore Highlands	Baltimore Highlands is a vibrant residential community in southwestern Baltimore, known for its eclectic community and landmark architecture. Locals appreciate a combination of open areas, local businesses, and simple access to Baltimore, MD's resources.	https://en.wikipedia.org/wiki/Highlandtown,_Baltimore
Barclay	Barclay is a vibrant Baltimore MD neighborhood recognized for its its communal atmosphere and historic row houses. It offers a combination of residential roads, local shops, and closeness to parks and facilities.	https://en.wikipedia.org/wiki/Old_Goucher,_Baltimore
Berea	Berea is a section in East Baltimore MD, known for its historical architecture and public gardens. It provides a combination of residential and business areas, showing a dynamic city environment.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Better Waverly	Better Waverly is a lively Baltimore MD neighborhood known because of its strong association and historic buildings. Locals appreciate local shops, diverse restaurants, and local events in this charming location.	https://en.wikipedia.org/wiki/Waverly,_Baltimore
Beverly Hills	Beverly Hills is a residential neighborhood in northeastern Baltimore MD, known for its detached homes and community environment. It provides a suburban vibe within the city boundaries.	https://en.wikipedia.org/wiki/Beverly_Hills,_Baltimore
Bolton Hill	Bolton Hill is a historic community in Baltimore MD, known for its gorgeous buildings and lively community. It provides a mix of residential streets, parks, and local businesses.	https://en.wikipedia.org/wiki/Bolton_Hill
Booth-Boyd	Booth-Boyd is a domestic district in northeastern Baltimore MD. It's known for its closely connected group and nearness to Herring Run Park.	https://en.wikipedia.org/wiki/Greater_Rosemont,_Baltimore
Brewers Hill	Brewers Hill is a vibrant Baltimore MD neighborhood recognized for its historical breweries and remodeled industrial locations. It offers a combination of residential, commercial, and recreational areas with views of the urban skyline.	https://en.wikipedia.org/wiki/Brewers_Hill,_Baltimore
Broadway East	Broadway East, a neighborhood in East Baltimore, is famous for its historical buildings and community-based initiatives. It is currently experiencing revitalization efforts with a focus on affordable housing and resident empowerment. Baltimore MD	https://en.wikipedia.org/wiki/Broadway_East,_Baltimore
Broening Manor	Broening Manor is a housing neighborhood in eastern Baltimore MD, recognized for its proximity to industrial areas. It provides a combination of housing options and convenient entry to important transportation routes.	https://en.wikipedia.org/wiki/Dundalk,_Maryland
Butcher's Hill	Butcher's Hill is a historical Baltimore MD neighborhood known because of its charming rowhomes and stunning views of the city. It offers a lively society with simple access to parks and nearby amenities.	https://en.wikipedia.org/wiki/Butcher%27s_Hill,_Baltimore
Canton	Canton is a shoreline neighborhood in Baltimore MD, known for its historic rowhomes and energetic nightlife. It offers a blend of housing appeal and active recreation choices.	https://en.wikipedia.org/wiki/Canton,_Baltimore
Cedarcroft	Cedarcroft is a historical residential neighborhood in north Baltimore MD known for its lovely architecture and tree lined roads. It provides a calm, suburban atmosphere while yet being close to city amenities.	https://en.wikipedia.org/wiki/North_Baltimore,_Baltimore
Charles Village	Charles Village is a charming Baltimore MD area recognized because of its colorful painted rowhouses and proximity to Johns Hopkins University. It offers a lively blend of shops, restaurants, and cultural attractions.	https://en.wikipedia.org/wiki/Charles_Village,_Baltimore
Cherry Hill	Cherry Hill is a primarily Black community in Baltimore MD, recognized for its close-knit community. It faces difficulties associated with hardship and criminal activity, but also has powerful cultural background and local programs.	https://en.wikipedia.org/wiki/Cherry_Hill,_Baltimore
Cheswolde	Cheswolde is a lively Jewish community in Northwest Baltimore MD, famous for its temples, kosher establishments, and tight-knit atmosphere. It provides a combination of residential homes and local businesses, creating a unique urban-suburban setting.	https://en.wikipedia.org/wiki/Cheswolde,_Baltimore
Chinquapin Park	The Chinquapin Park area is a lively neighborhood in Baltimore MD known for its namesake park, featuring walking trails and athletic fields. It offers a blend of residential areas and green spaces, offering a community-oriented environment.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Clifton Park	Clifton Park in Baltimore MD offers residents a mix of historic appeal and urban convenience. The area features a big park, diverse architecture, and a strong feeling of togetherness.	https://en.wikipedia.org/wiki/Clifton_Park,_Baltimore
Coldspring	Coldspring is a planned community in Baltimore MD recognized for its modernist architecture and lush spaces. It offers a suburban feel within city limits, highlighting community living and environmental preservation.	https://en.wikipedia.org/wiki/Coldspring,_Baltimore
Cross Country	Cross Country is a housing area in Northwestern Baltimore MD known because of its tree-lined streets and closeness to green spaces. The area offers a mix of housing styles and a residential feel within the urban area.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Curtis Bay	Curtis Bay, a historic Baltimore MD community, is confronted with environmental challenges because of industrial activity. It's also a community with a powerful identity and ongoing revitalization efforts.	https://en.wikipedia.org/wiki/Curtis_Bay,_Baltimore
Downtown Baltimore	Downtown Baltimore is the primary business district of the metropolis, home to significant attractions, offices, and administrative centers. It offers a mix of historic sites and modern developments along the Inner Harbor waterfront in Baltimore MD.	https://en.wikipedia.org/wiki/Downtown_Baltimore
Dundalk Marine Terminal	Dundalk Marine Terminal is a key maritime center in Baltimore MD. It serves as an essential center for international commerce and freight transport.	https://en.wikipedia.org/wiki/Helen_Delich_Bentley_Port_of_Baltimore
East Arlington	East Arlington is a residential neighborhood in North Western Baltimore MD, known because of its historical architecture. It provides a mix of housing options and local parks.	https://en.wikipedia.org/wiki/Arlington,_Baltimore
East Baltimore Midway	East Baltimore Midway is a primarily housing community known because of its historic row houses and community sense. It encounters difficulties related to poverty, crime, and empty properties but has engaged community organizations endeavoring towards revitalization in Baltimore MD.	https://en.wikipedia.org/wiki/Midway,_Baltimore
Edmonson Village	Edmonson Village is a historic housing area in West Baltimore MD, known for its unique design and neighborhood feel. It offers a blend of housing options and local businesses, adding to the urban's diverse metropolitan scene.	https://en.wikipedia.org/wiki/West_Baltimore
Ednor Gardens-Lakeside	Ednor Gardens-Lakeside is a housing area in Baltimore MD known because of its historic buildings and community feel. It offers a combination of residential options and is located near amenities like parks and shops.	https://en.wikipedia.org/wiki/Ednor_Gardens-Lakeside,_Baltimore
Ellwood Park	Ellwood Park is a housing neighborhood in East Baltimore known because of its closeness to Patterson Park. It offers a mix of historical row houses and a strong community feel.	https://en.wikipedia.org/wiki/Ellwood_Park,_Baltimore
Evergreen	Evergreen is a residential neighborhood in north Baltimore MD known for its historic buildings and proximity to Loyola University Maryland. The area features tree lined roads and a blend of detached homes, town houses, and apartments.	https://en.wikipedia.org/wiki/Evergreen,_Baltimore
Fells Point	Fells Point is a historic shorefront community in Baltimore MD, famous for its paved streets and preserved architecture. It provides a lively atmosphere with a mix of restaurants, pubs, and shops.	https://en.wikipedia.org/wiki/Fells_Point
Forest Park	Forest Park is a historic home area in Northwestern Baltimore MD, known for its big homes and proximity to a namesake park. It offers a blend of architectural types and a residential vibe inside city limits.	https://en.wikipedia.org/wiki/Forest_Park,_Baltimore
Frankford	Frankford is a residential community in Northeast Baltimore MD recognized because of its budget-friendly housing and neighborhood atmosphere. It offers a mix of historic townhouses and open spaces, attracting families and people seeking a quieter urban setting.	https://en.wikipedia.org/wiki/Frankford,_Baltimore
Glen	Glen, situated in Baltimore MD, is a domestic neighborhood famous for its historical buildings and proximity to Druid Hill Park. It provides a blend of housing options and a public atmosphere inside the city.	https://en.wikipedia.org/wiki/Glen,_Baltimore
Greektown	Greektown in Baltimore MD is a lively area famous for its genuine Greek eateries, pastry shops, and ethnic festivals. It offers a sample of Greece with its family-owned businesses and tight-knit community.	https://en.wikipedia.org/wiki/Greektown,_Baltimore
Gwynns Falls	Gwynns Falls a in Baltimore known for its name, a scenic stream valley. It offers a combination of homes and green space along the Gwynns Falls Trail.	https://en.wikipedia.org/wiki/Gwynns_Falls,_Baltimore
Hampden	Hampden is a Baltimore MD area recognized because of its unique shops, eateries, and the yearly "HonFest." It keeps a blue-collar charm with a lively art and cultural scene.	https://en.wikipedia.org/wiki/Hampden,_Baltimore
Harlem Park	Harlem Park is a historical West Baltimore neighborhood known for its Victorian architecture and rich cultural legacy. Despite facing challenges, it retains a strong sense of community and is undergoing revitalization projects in Baltimore MD.	https://en.wikipedia.org/wiki/West_Baltimore
Highlandtown	Highlandtown is a dynamic arts area in Southeast Baltimore MD, recognized for its colorful murals and blue-collar roots. The community features a varied community, providing an assortment of eateries, shops, and cultural attractions.	https://en.wikipedia.org/wiki/Highlandtown,_Baltimore
Hillen	Hillen is a residential community in Northeast Baltimore MD well-known because of its proximity to significant institutions and green areas. It features a mix of housing options and a suburban atmosphere within the city.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Hoes Heights	Hoes Heights is a vibrant residential neighborhood in Baltimore MD, known for its varied community and historical architecture. It offers a mix of housing options and convenient access to local amenities.	https://en.wikipedia.org/wiki/Hampden,_Baltimore
Hollins Market	Hollins Market is a historic open market and surrounding neighborhood in West Baltimore. It's known for its varied population, regional vendors, and classic Baltimore MD fare.	https://en.wikipedia.org/wiki/Hollins_Market
Homeland	Homeland is a residential district in northern Baltimore MD recognized for its big Tudor Revival homes and landscaped gardens. It provides a suburban ambiance with a powerful sense of community and entry to green spaces.	https://en.wikipedia.org/wiki/Homeland,_Baltimore
Inner Harbor	Baltimore's Inner Harbor is a lively waterfront hub with attractions, shops, and restaurants. It's a popular destination for tourists and locals alike, offering picturesque views and entertainment in Baltimore MD.	https://en.wikipedia.org/wiki/Inner_Harbor
Irvington	Irvington is a historic housing neighborhood in West Baltimore, recognized for its vintage architecture and tree-covered streets. It provides a mix of community gardens, nearby businesses, and closeness to major urban attractions.	https://en.wikipedia.org/wiki/Irvington,_Baltimore
Johnston Square	Johnston Square is a historical East Baltimore area with a strong community feel. It's currently undergoing revitalization efforts with new housing and community spaces in Baltimore MD.	https://en.wikipedia.org/wiki/Old_Town,_Baltimore
Jones Falls Area	The Jones Falls Area in Baltimore MD is well-known for its scenic parkland and the Jones Falls Trail. It provides a mix of outdoor recreation and urban amenities.	https://en.wikipedia.org/wiki/Jones_Falls
Jonestown	Jonestown is a historical Baltimore MD area recognized because of its varied community and proximity to the city center. It is the location to the Lloyd Street Synagogue and the Jewish Museum of Maryland, showing its rich historical heritage.	https://en.wikipedia.org/wiki/Jonestown,_Baltimore
Joseph Lee	Joseph Lee is a residential neighborhood in Northeast Baltimore MD, known because of its separate homes and friendly atmosphere. It provides a mix of calm streets and proximity to nearby parks and amenities.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Kernewood	Kernewood is a housing community in northern Baltimore MD well-known because of its Tudor style homes and closeness to Loyola University Maryland. It offers a blend of residential tranquility and city reach.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Lakeland	Lakeland is a historic community in South Baltimore MD with a strong sense of togetherness. It's known for its budget-friendly homes and proximity to significant transportation routes.	https://en.wikipedia.org/wiki/Lakeland,_Baltimore
Lauraville	Lauraville is a lovely community in Baltimore MD recognized for its historical architecture and close-knit social atmosphere. It provides a mix of residential streets, nearby shops, and open areas.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Little Italy	Little Italy in Baltimore MD is a vibrant neighborhood known for its genuine Italian restaurants, traditional festivals, and historic rowhouses. It gives a hint of Italy with its deep heritage and lively atmosphere.	https://en.wikipedia.org/wiki/Little_Italy,_Baltimore
Loch Raven	Loch Raven is a neighborhood in Baltimore MD, known for its beautiful lake and nearby parks. It offers a mix of housing and outside activities.	https://en.wikipedia.org/wiki/Loch_Raven,_Maryland
Locust Point	Locust Point is a historical harborside area in Baltimore MD, recognized for its cobblestone streets and manufacturing past. Currently, it's a dynamic community with modern homes, restaurants, and parks providing stunning city views.	https://en.wikipedia.org/wiki/Locust_Point,_Baltimore
Madison-Eastend	Madison-Eastend is a historical neighborhood in East Baltimore MD recognized for its unique architecture and neighborhood atmosphere. It's currently undergoing renewal endeavors to preserve its character while encouraging growth.	https://en.wikipedia.org/wiki/East_Baltimore
Medfield	Medfield is a dynamic Baltimore neighborhood known for its artsy community and old mill constructions. It offers a blend of dwelling appeal and business spaces, appealing to residents and visitors as well.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Mid-Govans	Mid-Govans is a varied community in Baltimore MD, known for its historic architecture and sense of community. It provides a blend of residential areas, local businesses, and closeness to parks and amenities.	https://en.wikipedia.org/wiki/Govans
Mid-Town Belvedere	Mid-Town Belvedere is a lively Baltimore MD area recognized for its lifestyle attractions and historic architecture. Locals love easy access to shows, dining, and the culture.	https://en.wikipedia.org/wiki/Midtown_Baltimore
Mondawmin	Mondawmin is a historical community in West Baltimore MD, recognized for its big retail center and proximity to Druid Hill Park. It functions as a significant transportation hub and local cornerstone for the surrounding area.	https://en.wikipedia.org/wiki/Mondawmin
Moravia-Walther	Moravia-Walther is a domestic section in North Eastern Baltimore MD known for its communal atmosphere and historic buildings. It offers a blend of accommodation choices and is easily located near parks and nearby facilities.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Mount Vernon	Mount Vernon is a historic neighborhood in Baltimore MD, known for its impressive buildings and artistic establishments. It is home to the Washington Monument and numerous museums, theaters, and restaurants.	https://en.wikipedia.org/wiki/Mount_Vernon,_Baltimore
Mount Washington	Mount Washington is a historic community in Baltimore MD recognized for its picturesque landscape and village-like ambiance. It offers a mix of housing sections, local stores, and green spaces, making a delightful area.	https://en.wikipedia.org/wiki/Mount_Washington,_Baltimore
North Harford Road	North Harford Road is a region in Baltimore MD, recognized for its homes and local businesses. It presents a mix of urban and residential living within the area.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Oldtown	Oldtown Baltimore, one of the most established areas, is undergoing renewal efforts. It includes a mix of historical structures and new developments.	https://en.wikipedia.org/wiki/Oldtown,_Baltimore
Orangeville	Orangeville is a residential neighborhood in Eastern Baltimore MD with a past rooted in industry and working-class families. Currently, it's recognized for its community spirit and closeness to parks and local amenities.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Orchard Ridge	Orchard Ridge is a housing neighborhood in Baltimore MD, known for its community feel and closeness to parks. It provides a mix of housing options and local amenities for its residents.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Otterbein	Otterbein is a historic housing area in Baltimore MD, recognized for its Federal style architecture and community vibe. It's located near the Inner Harbor and M & T Bank Stadium.	https://en.wikipedia.org/wiki/Otterbein,_Baltimore
Overlea	Overlea is a suburban community in Baltimore County, Maryland, known for its housing streets and nearby businesses. It offers a variety of homes and a close proximity to Baltimore MD.	https://en.wikipedia.org/wiki/Overlea,_Baltimore
Park Circle	Park Circle is a historical residential area in Northwest Baltimore MD, well-known for its circular street layout and proximity to Druid Hill Park. It offers a mix of architectural styles and a close-knit community sense.	https://en.wikipedia.org/wiki/Park_Circle,_Baltimore
Patterson Park	Patterson Park is a spirited neighborhood in Baltimore MD, known for its large namesake park. The park features recreational activities, historical landmarks, and community gatherings.	https://en.wikipedia.org/wiki/Patterson_Park,_Baltimore
Perring Loch	Perring Loch is a residential neighborhood in north Baltimore MD known for its neighborhood atmosphere. It features a mix of home styles and easy entry to local facilities.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Pimlico	Pimlico is a historic district in Baltimore MD, known for its famous racecourse, Pimlico Race Course, home of the Preakness Stakes. It provides a mix of housing areas, commercial areas, and a vibrant arts scene.	https://en.wikipedia.org/wiki/Pimlico,_Baltimore
Poppleton	Poppleton is a historical West Baltimore MD area undergoing revitalization projects. It's known for its proximity to the University of Maryland BioPark and its combination of housing and business properties.	https://en.wikipedia.org/wiki/Poppleton,_Baltimore
Ramblewood	Ramblewood is a housing neighborhood in Baltimore MD, recognized because of its tree-lined streets and community atmosphere. It offers a mix of housing options and convenient access to local services.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Remington	Remington is a lively Baltimore MD neighborhood recognized for its arts scene and varied community. It features a blend of historical townhouses and modern complexes.	https://en.wikipedia.org/wiki/Remington,_Baltimore
Ridgely's Delight	Ridgely's Delight is a historic housing area in Baltimore MD, known for its charming brick townhouses and proximity to Camden Yards. It provides a combination of quiet streets and simple access to downtown attractions .	https://en.wikipedia.org/wiki/Ridgely%27s_Delight,_Baltimore
Riverside	Riverside is a spirited Baltimore MD area known for its historic architecture and eponymous park. Locals enjoy a combination of local activities, local establishments, and amazing waterfront views.	https://en.wikipedia.org/wiki/Riverside,_Baltimore
Roland Park	Roland Park is a historic organized community in Baltimore MD, famous for its beautiful buildings and lush parks. It provides a suburban feel with near proximity to the urban amenities.	https://en.wikipedia.org/wiki/Roland_Park,_Baltimore
Rosebank	Rosebank represents a domestic area in Baltimore MD, famous because of its historic architecture and public vibe. It offers a mix of housing options and closeness to nearby conveniences.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Sabina-Mattfeldt	Sabina-Mattfeldt is a domestic area in north Baltimore MD, recognized for its historic architecture and closeness to green spaces. It provides a blend of housing options and a community-focused atmosphere.	https://en.wikipedia.org/wiki/Sabina-Mattfeldt,_Baltimore
Saint Agnes	Saint Agnes is a residential district in southwest Baltimore MD, known for its nearness to Saint Agnes Hospital. It provides a mix of housing choices and a community-focused atmosphere.	https://en.wikipedia.org/wiki/Saint_Agnes_Hospital
Saint Josephs	Saint Josephs is a dynamic community in Baltimore MD, recognized for its historic architecture and close-knit population. Residents enjoy its closeness to nearby green spaces, schools, and local shops.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Sandtown-Winchester	Sandtown-Winchester is a historically African American community in West Baltimore MD. It faces difficulties like poverty and vacant housing but has current revitalization efforts.	https://en.wikipedia.org/wiki/Sandtown-Winchester,_Baltimore
Seton Hill	Seton Hill is a historical neighborhood in Baltimore MD, known for its beautiful buildings and proximity to artistic attractions. It provides a blend of residential, business, and civic spaces, contributing to the city's dynamic urban landscape.	https://en.wikipedia.org/wiki/Seton_Hill,_Baltimore
Sharp-Leadenhall	Sharp-Leadenhall is a historical community in Baltimore MD, known for its preserved buildings and lively neighborhood. It presents a blend of housing and business spaces, showing its significant cultural heritage.	https://en.wikipedia.org/wiki/Sharp-Leadenhall,_Baltimore
South Baltimore	South Baltimore is a vibrant area known for its historical rowhomes, water's edge access, and thriving local businesses. It offers a mix of housing neighborhoods, parks, and entertainment options, which makes it a favored destination inside the city.	https://en.wikipedia.org/wiki/South_Baltimore
South Clifton Park	South Clifton Park is a residential neighborhood in East Baltimore, recognized for its historic rowhomes and proximity to Clifton Park. The location provides a mix of urban living and green spaces, with continuous community revitalization efforts.Baltimore MD	https://en.wikipedia.org/wiki/Clifton_Park,_Baltimore
Ten Hills	Ten Hills is a historic domestic neighborhood in Baltimore MD, recognized because of its big, well-maintained houses and tree-covered streets. It provides a residential feel within city boundaries, attracting families and those seeking a tranquil setting.	https://en.wikipedia.org/wiki/Ten_Hills,_Baltimore
Upton	Upton is a historical West Baltimore MD neighborhood recognized for its lively artistic scene and abundant African American legacy. It's home to landmarks like the Arena Players, one of the earliest continuously running African American local theaters in the country.	https://en.wikipedia.org/wiki/Upton,_Baltimore
Upper Fells Point	Upper Fells Point is a historical neighborhood in Baltimore MD, recognized for its varied community and vibrant arts scene. It offers a mix of housing roads, nearby businesses, and proximity to the waterfront.	https://en.wikipedia.org/wiki/Fells_Point
Waltherson	Waltherson is a domestic neighborhood in Northeast Baltimore MD known for its tree-lined roads and neighborhood feel. It offers a mix of house styles and proximity to parks and local facilities.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Washington Hill	Washington Hill is a historical neighborhood in East Baltimore, known for its tight-knit community and beautiful views of the urban landscape. It features a mix of carefully maintained rowhouses and a developing commercial district along its primary roads. Baltimore MD	https://en.wikipedia.org/wiki/Butchers_Hill,_Baltimore
West Arlington	West Arlington is a historic housing neighborhood in Baltimore MD, known by its tree lined streets and strong community bonds. It provides a blend of architectural styles and a lively local ambiance.	https://en.wikipedia.org/wiki/Arlington,_Baltimore
Westfield	Westfield is a residential area in northwestern Baltimore MD, known for its tree lined roads and proximity to Druid Hill Park. It provides a mix of home styles and a residential feel within the city.	https://en.wikipedia.org/wiki/List_of_Baltimore_neighborhoods
Windsor Hills	Windsor Hills is a historic residential area in West Baltimore MD, known because of its gorgeous architecture and tree-lined streets. It offers a tranquil community with a strong sense of community pride and is conveniently located near significant city sights.	https://en.wikipedia.org/wiki/Windsor_Hills,_Baltimore
Woodberry	Woodberry is a historical mill village in Baltimore MD, known for its delightful design and closeness to the Jones Falls Trail. Currently, it's a lively neighborhood with updated factories housing restaurants, shops, and apartments.	https://en.wikipedia.org/wiki/Woodberry,_Baltimore
Woodbourne Heights	Woodbourne Heights is a housing area in north Baltimore MD recognized for its historical buildings and neighborhood feel. The locale provides a combination of home options and closeness to nearby parks and services.	https://en.wikipedia.org/wiki/Woodbourne,_Baltimore
Wyman Park	Wyman Park is a residential area in Baltimore MD, known for its proximity to Johns Hopkins University and the lovely park it's named after. It provides a mix of historical architecture and parks, creating a peaceful city environment.	https://en.wikipedia.org/wiki/Wyman_Park,_Baltimore
Yale Heights	Yale Heights is a housing neighborhood in southwest Baltimore MD, known by its tree-lined roads and closeness to major roadways. Locals relish a blend of housing options and entry to nearby green spaces and amenities.	https://en.wikipedia.org/wiki/Southwest_Baltimore

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